On Wednesday, October 19, 2016 (between 11AM and 2PM, or while supplies last), UFN will hit the streets of Fishkill and hand out hundreds of flowers to local residents, commuters, business owners, and local police officers and firefighters from the Village of Fishkill Police Department and the Village of Fishkill Fire Department, to help brighten up their week. Teaming up with Flowers By Reni, a local partner flower shop in Fishkill that has served the community for more than 50 years, the UFN team will present two single wrapped roses to recipients on the street.
After receiving their flowers, recipients are asked to “Petal It Forward” by sharing the extra wrapped rose with a loved one, coworker, or even a stranger to make them smile. Recipients are also asked to share their Petal It Forward stories on social media by posting pictures using #PetalItForwardUFN and #PetalItForward. Via email and social media posts, UFN also encouraged its 1000+ partner florists all across North America to participate in this feel-good trend of celebrating floral benefits awareness that encourages people to spread happiness with simple acts of kindness. Several UFN partners have already come onboard.
The “Petal It Forward” campaign, created by the Society of American Florists (SAF), of which UFN is an active member (having recently returned from the SAF Maui 2016 Convention), aims to show the positive benefits of flowers on mood, work productivity, and emotional state. In March 2015, SAF conducted a survey of 2,500 people throughout the United States to uncover the impact of flowers on Americans. Backed by earlier research studies on flowers conducted by Rutgers, Harvard, and Texas A&M (See www.aboutflowers.com/research for more information on the university studies), the results revealed the many benefits of flowers, including the undeniably positive impact that exchanging flowers has on one’s emotions.
The following are highlights from SAF’s recent survey results:
- When it comes to happiness, it’s just as good to give flowers as it is to receive:
88 percent of Americans report that giving flowers makes them feel happy, while 80 percent reported that receiving flowers makes them feel happy.
- Just being around flowers improves your mood:
76 percent of Americans agree that having flowers in their home or office improves their mood.
- Gender neutral benefits! The best reason to receive flowers is “just because”:
92 percent of women are likely to agree with this, but the majority of men
(three in four) also share the sentiment.
- Real, local florists to the rescue:
Nearly four in ten Americans indicate that florists have helped them in a past or current relationship; most frequently to say “I love you,” or schedule a surprise delivery.
The impact of giving or receiving flowers is powerful and memorable. It can turn an ordinary day into an extraordinary one.
University research reveals that flowers have an immediate impact on happiness and a long-term positive effect on moods. Now, a new survey has found that, when it comes to flowers, it’s just as good to give as it is to receive. With this data in mind, the UFN Petal It Forward team will not only spread happiness to lucky Fishkill commuters who receive the flowers, but also arm them with an extra wrapped flower to share with a loved one, coworker, or an entirely random person. People love to get flowers “just because,” so by creating surprise smiles, UFN and its local partner flower shops hope to give people a chance to do the same for others and spread good will.